McLaren was quick to make data central to the whole company, alongside the engineering expertise involved in building race cars. The focus on processing data has turned the likes of the UK’s McLaren into a specialist in the field. This torrent of data, flowing from cars to pits, allows teams to adapt their racing strategy in real time, and is key to winning races. Every car is equipped with 120 sensors which generate over a million pieces of information every second.
In both the UK Motorsport Valley and the Italian Motor Valley – the two regions where the main players are clustered – companies have been reinventing themselves for the digital era and selling their tech know-how to other sectors.įormula One race cars are the most technologically advanced cars in existence. But behind the scenes, another transformation is taking place. Like every year, there are changes afoot: new drivers, tweaks in vehicle aerodynamics, revised rules and regulations.
The new Formula One season has kicked off with the Australian Grand Prix.
